Pro FX (PROFX)

Score breakdown: P/E: 3/3 · ROCE: 2/2 · Growth: 0/2 · Dividend: 0/1

Key Financials

AI Analysis

AI-generated, general educational analysis — not personal investment advice.

At ₹72.45, Pro FX looks cheap on the surface with a P/E of only 8.58 and an ROCE of 51.05%. But numbers like that demand more evidence before I call it a bargain. Sales growth and profit growth are both stuck at 0.00%, and there is no dividend yield to reward a patient shareholder. The latest quarter shows ₹79 Cr of sales and ₹7 Cr of net profit, which is a decent margin, but one quarter tells me little about durability. The Piotroski F-Score of 3 out of 9 is a serious red flag; it suggests weak financial health beneath the reported profits. I also cannot calculate book value, ROE, or debt levels because the data is not available, and Graham always insisted on knowing the balance sheet. Consumer electronics is a fiercely competitive field, and without a visible moat, today's high returns may attract competition and fade. The promoter holding of 50.30% does align some interests, but ownership alone is not the same as a durable franchise. The 52-week range of ₹56 to ₹87 shows the stock is not at a distressed low, and the low P/E could be a value trap if earnings stagnate. I would keep this on the watch list, not buy it. I need years of consistent earnings, clean financial health, and an honest margin of safety. Until then, this is an interesting but insufficiently understood business.

The full AI analysis, bull and bear case and key monitorables are in FairStock Pro.

Data from BSE/NSE filings. AI analysis is for educational purposes only — not investment advice. Scoring methodology · Disclaimer