Pro FX (PROFX)
CyclicalScore breakdown: P/E: 3/3 · ROCE: 2/2 · Growth: 0/2 · Dividend: 0/1
Key Financials
| Current Price | ₹72.45 |
| Market Cap | ₹105.02 Cr |
| P/E Ratio | 8.58 |
| ROCE | 51.05% |
| ROE | —% |
| Dividend Yield | 0% |
| Profit Growth | 0% |
| Debt/Equity | — |
| Sales Growth | 0% |
| Promoter Holding | 50.3% |
| 52-Week Range | ₹56 — ₹87 |
| Sector | Consumer Durables |
Strengths
- Low P/E of 8.58 provides valuation support if current earnings are sustainable.
- High ROCE of 51.05% suggests strong return on capital employed.
- Promoter holding of 50.30% aligns promoter interests with minority shareholders.
- Latest quarter is profitable with ₹7 Cr net profit on ₹79 Cr sales.
Concerns
- Sales growth and profit growth are both 0.00%, indicating stagnation.
- Piotroski F-Score of 3/9 signals weak fundamental health.
- No dividend yield, so shareholders get no income while waiting.
- Critical financial data like book value, ROE, and debt/equity are missing, limiting analysis.
AI Analysis
At ₹72.45, Pro FX looks cheap on the surface with a P/E of only 8.58 and an ROCE of 51.05%. But numbers like that demand more evidence before I call it a bargain. Sales growth and profit growth are both stuck at 0.00%, and there is no dividend yield to reward a patient shareholder. The latest quarter shows ₹79 Cr of sales and ₹7 Cr of net profit, which is a decent margin, but one quarter tells me little about durability. The Piotroski F-Score of 3 out of 9 is a serious red flag; it suggests weak financial health beneath the reported profits. I also cannot calculate book value, ROE, or debt levels because the data is not available, and Graham always insisted on knowing the balance sheet. Consumer electronics is a fiercely competitive field, and without a visible moat, today's high returns may attract competition and fade. The promoter holding of 50.30% does align some interests, but ownership alone is not the same as a durable franchise. The 52-week range of ₹56 to ₹87 shows the stock is not at a distressed low, and the low P/E could be a value trap if earnings stagnate. I would keep this on the watch list, not buy it. I need years of consistent earnings, clean financial health, and an honest margin of safety. Until then, this is an interesting but insufficiently understood business.
Data from BSE/NSE filings. AI analysis is for educational purposes only — not investment advice. Scoring methodology · Disclaimer