Prime Focus (PFOCUS)
TurnaroundFairStock Score: 31/100 — RISKY
Score breakdown: P/E: 0/3 · ROCE: 0/2 · Growth: 2/2 · Dividend: 0/1
Key Financials
| Current Price | ₹269.6 |
| Market Cap | ₹20,995.74 Cr |
| P/E Ratio | 169.56 |
| ROCE | 7.95% |
| ROE | -1.3% |
| Dividend Yield | 0% |
| Profit Growth | -999% |
| Debt/Equity | 2.25 |
| Sales Growth | -22.87% |
| Free Cash Flow | ₹-57 Cr |
| Promoter Holding | 60.76% |
| 52-Week Range | ₹161.01 — ₹367 |
| Sector | Entertainment |
| Book Value | ₹26.88 |
AI Analysis
AI-generated, general educational analysis — not personal investment advice.
As a Buffett/Graham-style investor, I look first at price versus intrinsic value. Prime Focus at ₹269.60 and ₹20,996 Cr market cap sells for 169.56 times earnings and 10.03 times book, with book value only ₹26.88. That leaves no margin of safety, even if the latest quarter’s ₹69 Cr net profit on ₹1,207 Cr sales is encouraging. The business sits in media & entertainment, an industry I treat as competitive and cyclical. Does it have a moat? The figures don't show one: ROE is -1.30%, ROCE 7.95%, sales growth -22.87%, and profit growth -999%. Five-year revenue CAGR of 4.21% is slow. Debt/equity 2.25 is heavy for a company with negative free cash flow of ₹-57 Cr. That combination—high leverage and cash burn—can punish shareholders if the cycle turns. On the positive side, promoter holding is 60.76%, so owners have skin in the game; Piotroski F-Score 7/9 suggests some accounting/operating improvement; PEG 0.56 looks cheap only if forward growth is real, but the trailing record contradicts that. FairStock Score 31/100 (RISKY) confirms this is not a sleepy Graham net-net; it is a speculative turnaround. I would watch debt reduction, sustained positive quarterly profits, and positive FCF before paying 10 times book. The latest quarter is a flicker, not yet a flame. A true Buffett business earns high returns on capital without heavy debt; here ROCE is single-digit and ROE negative. With no dividend, owners receive no cash while waiting. At this price, I’m not a buyer.
The full AI analysis, bull and bear case and key monitorables are in FairStock Pro.
Data from BSE/NSE filings. AI analysis is for educational purposes only — not investment advice. Scoring methodology · Disclaimer