TruGolf Holdings Inc. Class A Common Stock (TRUG)
FairStock Score: 53/100 — MIXED
Key Financials
| Current Price | $0.88 |
| Market Cap | $799,984 |
| P/E Ratio | -0.09 |
| ROE | -349.27% |
| Dividend Yield | —% |
| Sector | Consumer Cyclical |
AI Analysis
AI-generated, general educational analysis — not personal investment advice.
I approach TruGolf as a Graham-style asset buyer, but the numbers give me little comfort. The company sells golf simulators and E6 software, a niche consumer-cyclical business with only 67 employees. In fiscal Q2 2026, the quarter ended 2026-06-30, revenue was $5.8M and net loss was $447,808, which is better than fiscal Q2 2025, when revenue was $4.3M and net loss was $3.3M. That year-over-year improvement is the main bright spot. However, the annual picture is weak: in FY2025, ended 2025-12-31, revenue was $18.9M and net loss was $15.2M, versus FY2024 revenue of $21.3M and net loss of $8.8M. Revenue is shrinking, losses widened, and trailing free cash flow is -$5.7M. At the 2026-10-13 close of $1.74, FairStock's calculations show a price-to-book of 0.46, a P/E of -0.18, an FCF yield of -361.0%, ROE of -349.27%, debt-to-equity of 1.89, Altman Z-score of -3.57, and Piotroski F-score of 3/9. A sub-book price can be a starting point, but only if assets are real and cash flow is positive. Here cash is draining and leverage is high. The company has no Lynch category because it lost money in each of the last three years. There is no durable moat I can identify from the data. Fiscal Q2 2026 offers hope, but one improving quarter is not a trend. I need evidence of sustained revenue growth, positive cash flow, and debt reduction before the low market capitalization of $1.6M looks like value rather than a value trap.
In plain English: TruGolf makes golf simulators and related software for homes and businesses. The business looks weak right now: it is losing money, sales have slipped from last year, and it is burning cash. The stock price is very low compared with the company's reported accounting value, but the continuing losses make it hard to call the shares a safe bargain.
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Data as of 2026-10-13 close · note generated 2026-10-15 · model deepseek-flash
Sources (SEC EDGAR): fiscal Q2 2026 10-Q (period ended 2026-06-30) · fiscal Q1 2026 10-Q (period ended 2026-03-31) · fiscal Q3 2025 10-Q (period ended 2025-09-30) · fiscal Q2 2025 10-Q (period ended 2025-06-30) · FY2025 10-K (period ended 2025-12-31) · FY2024 10-K (period ended 2024-12-31) · FY2022 10-K (period ended 2022-03-31)
Fundamentals from company filings and market-data providers; prices are end-of-day, not real-time. AI-generated analysis is general and educational — not personal investment advice. Scoring methodology · Score test · Disclaimer