Rocky Brands Inc. Common Stock (RCKY)

FairStock Score: 68/100 — STEADY

Key Financials

AI Analysis

AI-generated, general educational analysis — not personal investment advice.

I approach Rocky Brands as a Graham-style bargain hunter. The company sells footwear and apparel through wholesale, retail, and contract manufacturing, so it is exposed to consumer cyclical demand. The latest filed quarter, fiscal Q2 2026 ended 2026-06-30, showed revenue of $118.4 million, net income of $13.9 million, and diluted EPS of $1.83; that compares with revenue of $105.6 million, net income of $3.6 million, and EPS of $0.48 in fiscal Q2 2025. For FY2025, revenue was $482.0 million, net income $22.3 million, and EPS $2.96, up from FY2024 revenue $453.8 million, net income $11.4 million, and EPS $1.52. That is a real rebound. But FairStock’s Lynch category is SLOW GROWER because profit grew only 1.2% a year over five years, while revenue grew 11.7%; the long-term record is lumpy, not a steady compounder. Financial health is mixed: Piotroski 7/9 is decent, D/E 0.49 is manageable, and TTM free cash flow of $16.4 million gives a 4.8% FCF yield. Yet ROCE of 3.61% is low, ROE of 11.48% is only respectable, and Altman Z of 2.27 is not a fortress. At the 2026-10-13 close of $45.67, FairStock calculations put P/E at 11.99, P/B at 1.30, EV/EBITDA at 8.61, and Graham Number at $54.94, a 16.87% margin of safety. The stock is not expensive if recent earnings hold, but the slow-growth history and high beta of 2.36 tell me to demand a larger discount before calling it a compelling value.

In plain English: Rocky Brands makes and sells footwear and apparel, mainly through wholesale, retail, and contract manufacturing. The business looks stronger lately: sales and profit rose in the most recent quarter, and it generates positive cash after running the business. At $45.67, the stock looks modestly inexpensive based on its earnings and book value, but its long-term growth has been slow and uneven.

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Data as of 2026-10-13 close · note generated 2026-10-15 · model deepseek-flash

Sources (SEC EDGAR): fiscal Q2 2026 10-Q (period ended 2026-06-30) · fiscal Q1 2026 10-Q (period ended 2026-03-31) · fiscal Q3 2025 10-Q (period ended 2025-09-30) · fiscal Q2 2025 10-Q (period ended 2025-06-30) · FY2025 10-K (period ended 2025-12-31) · FY2024 10-K (period ended 2024-12-31) · FY2023 10-K (period ended 2023-12-31)

Fundamentals from company filings and market-data providers; prices are end-of-day, not real-time. AI-generated analysis is general and educational — not personal investment advice. Scoring methodology · Score test · Disclaimer