Creative Realities Inc. Common Stock (CREX)

FairStock Score: 60/100 — STEADY

Key Financials

AI Analysis

AI-generated, general educational analysis — not personal investment advice.

As a Buffett/Graham investor, I look first for a business that earns durable profits. Creative Realities operates in digital signage and retail media, a field with many hardware resellers and service providers. It lacks a demonstrated durable moat: revenue grew from $45.2M in FY2023 to $50.9M in FY2024 to $57.2M in FY2025, but net losses widened from $-2.9M to $-3.5M to $-8.3M. In fiscal Q2 2026, quarter ended 2026-06-30, revenue was $21.5M, up from $13.0M in fiscal Q2 2025, yet net income was $-3.9M and margin -18.12%. That tells me growth is not yet producing owner earnings; trailing free cash flow was $-12.0M and FairStock's FCF yield was -38.1%. Balance sheet has debt-to-equity 1.42 and Altman Z -0.50, indicating financial stress. FairStock's calculations: P/B 1.59, P/E -1.10, ROE -54.96%, ROCE -4.90%. At close 2026-10-13, market cap $31.4M. Piotroski 7/9 offers some accounting improvement, and FairStock classifies it as a TURNAROUND, citing a loss in the latest year after earlier profits. But I need margin of safety. With negative earnings and cash burn, book value around 1.59x is not a bargain unless profits arrive soon. Price near 52-week low may reflect poor economics, not opportunity. I'd require clear evidence of sustainable positive cash flow and lower leverage before calling it cheap.

In plain English: Creative Realities helps stores and other places use digital signs and screens, selling hardware and managing the systems. Sales are growing, but the company is losing money and using cash, so the business looks weak. At $2.32 a share it is not clearly cheap against those losses, even though the stock is near the low end of its 52-week range.

The full AI analysis, bull and bear case and key monitorables are in FairStock Pro.

Data as of 2026-10-13 close · note generated 2026-10-15 · model deepseek-flash

Sources (SEC EDGAR): fiscal Q2 2026 10-Q (period ended 2026-06-30) · fiscal Q1 2026 10-Q (period ended 2026-03-31) · fiscal Q3 2025 10-Q (period ended 2025-09-30) · fiscal Q2 2025 10-Q (period ended 2025-06-30) · FY2025 10-K (period ended 2025-12-31) · FY2024 10-K (period ended 2024-12-31) · FY2023 10-K (period ended 2023-12-31)

Fundamentals from company filings and market-data providers; prices are end-of-day, not real-time. AI-generated analysis is general and educational — not personal investment advice. Scoring methodology · Score test · Disclaimer