BRC Inc. Class A Common Stock (BRCC)

FairStock Score: 30/100 — RISKY

Key Financials

Current Price$11.3
Market Cap$1.3B
P/E Ratio-37.67
ROE-18.38%
Dividend Yield—%
SectorConsumer Defensive

AI Analysis

AI-generated, general educational analysis — not personal investment advice.

I approach BRC as a branded consumer company with momentum but not yet a proven money-maker. It sells coffee, gear, and apparel through wholesale, direct-to-consumer, outposts, and e-commerce. Revenue is real: in fiscal Q2 2026, the quarter ended 2026-06-30, sales were $107.0M, up from $94.8M in fiscal Q2 2025. The net loss narrowed sharply, from $5.3M in fiscal Q2 2025 to $103,000 in fiscal Q2 2026, and diluted EPS went from $-0.07 to $0.00. That is progress. But the longer record is still fragile. In FY2025, the year ended 2025-12-31, revenue was $398.3M and net loss was $11.9M, with diluted EPS of $-0.13; FY2024 lost $3.0M, and FY2023 lost $16.7M. FairStock's computed Lynch category is none because the company has lost money in each of the last four years. The brand may create a loyal niche, but packaged coffee is competitive, and ROCE of 1.58% does not show a durable moat. Financial health is mixed: D/E is 0.79, Piotroski is 6/9, and Altman Z is 5.16, but ROE is -18.38% and TTM free cash flow is only $7.7M. Valuation leaves little room for error. At the 2026-10-13 close of $10.06, P/B is 2.49, FCF yield is 0.6%, EV/EBITDA is 215.18, and the FairStock Score is 30/100. The P/E is -33.53 because there are no positive earnings. The stock is near the top of its 52-week $0.60-$10.52 range. I need consistent profits and cash generation before seeing a margin of safety. Growth is encouraging, but the price already assumes a lot.

In plain English: BRC Inc. sells coffee, coffee gear, apparel, and outdoor products, largely under its Black Rifle brand. The company is growing sales and its losses have become much smaller lately, but it still is not consistently profitable and produces very little spare cash. At $10.06, the shares look expensive compared with those profits and cash flow, even though the brand has momentum.

The full AI analysis, bull and bear case and key monitorables are in FairStock Pro.

Data as of 2026-10-13 close · note generated 2026-10-15 · model deepseek-flash

Sources (SEC EDGAR): fiscal Q2 2026 10-Q (period ended 2026-06-30) · fiscal Q1 2026 10-Q (period ended 2026-03-31) · fiscal Q3 2025 10-Q (period ended 2025-09-30) · fiscal Q2 2025 10-Q (period ended 2025-06-30) · FY2025 10-K (period ended 2025-12-31) · FY2024 10-K (period ended 2024-12-31) · FY2023 10-K (period ended 2023-12-31)

Fundamentals from company filings and market-data providers; prices are end-of-day, not real-time. AI-generated analysis is general and educational — not personal investment advice. Scoring methodology · Score test · Disclaimer